The Estee Lauder Companies has announced the establishment and location of its new Fragrance Atelier in Paris. Located at 14-18 Rue Yolney, this innovation hub stands for the company’s long-standing commitment to fragrance excellence, innovation, and craftsmanship.
 
The new Atelier intends to officially open in 2025, as it is still under construction. 
 
The Atelier will be housed in the company’s new “La Maison des Parfums,” a dedicated fragrance building centralizing ELC’s Paris-based global fragrance brand teams across marketing, creative, and product development.
 
ELC’s Fragrance Atelier will be located on the top floor of the building and feature co-creation, evaluation, and innovation rooms to help bolster fragrance craftsmanship, upstream innovation, and trend intelligence.
 
Newly appointed Executive Group President, Stéphane de La Faverie, commented,
 
“We are thrilled to receive the keys to our new space in the heart of Paris, which will serve as our ‘Maison des Parfums’ and include our new Fragrance Atelier. This exciting new center of fragrance excellence offers proximity to our existing corporate enterprise office network as well as our fragrance partners, enabling accelerated innovation and speed to market.”
 
This Fragrance Atelier is designed to accelerate ELC’s strategic ambitions in prestige and luxury fragrance innovation. 
 
The site will allow for stronger collaboration with the Atelier team and accelerate ELC’s ability to commercialize as well as serve as a co-creation space for fragrance houses, ingredient suppliers, and other strategic vendors and will become a synergistic center of excellence for the company’s fragrance talent throughout the enterprise. 
 
Sumit Bhasin, Senior Vice President, Global Fragrance Innovation, Product Development and R&D, said, 
 
“The Atelier will further strengthen our end-to-end fragrance innovation by complementing ELC’s broader value chain footprint and capabilities in Europe and worldwide. We are eager to deepen our collaborations across the innovation ecosystem in Paris and drive greater speed and agility.”
 
Elements of French savoir-faire and ELC’s fragrance heritage inspired the design of ELC’s Maison des Parfums. It includes corporate office space, as well as spaces designed for content creation and collaboration. 

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